A SEO Strategy for Website Content and Information Architecture
The Holy Grail of Website Design
Search engine optimization has become the Holy Grail of web design. There are
an infinite series of articles available on the Web, citing numerous tips and tricks
How to optimize the profile of search engine. I find this never-ending game
catch-up with programmers search engine for a hopeless task, because often
corruption of the contents of the site.
There is no argument that the visitors to your siteis critical and, as such, SEO
important. What is so important and I would say, gives
Your marketing message to prospects that come to your page. Extraction
Thousands of visitors who do not really have what you offer to interested
counter-productive costs, if visitors to attract money or cause
Bury Your Core Value Proposition.
An alternative strategy site design multilayer
This is aAlternative multi-layered strategy, website design will deliver your
Content in a variety of ways to the needs of a web with different
Degree of attention and interest, while the remaining engine
friendly and compatible with the most common SEO practices.
The main objective is expressed or implied, commercial sites is to provide your
Marketing message in an easy to find, understand, so memorable
forcesThe chances of a call to action. With these objectives in mind, we
can effectively build an architecture that presents the content in a
so that the prospects of turning into customers.
Find What You Want Fast – bulleted points
As I have always preached, to assess the quality of visitors to your website through the system
with whom they refer to the situation, the information has come to visit them. I also
repeatedly reminded that listeningWeb audience simply do not have the
Read time, patience and willingness, copy web the most.
These factors make it clear that the construction of the written part of your
Site, you must be sure to use large-scale
1. Bullet Points
2. Numbered lists
3. Headings and subheadings and
4. Captions.
Understanding What You Need To Know – long article
This is a reserve on this basic approach to the presentation, and that can not
Point presentation only to communicate complex ideas, it is necessary
add more information for those who want all the information requested, and
The search engines that seek and load index keyword rich content.
The point of style module is constructed so that Web visitors a quick overview of what
are and what you do, tells them that they are where they need to solve their
Problem, and gives them the basic information thatNeed to maintain their
Attention. But if you finalize the deal – again, the prospects into customers – you
You must give your audience more. Link your bulleted items for rich content
presented in article format. This informative article should be easy to read and
understand. Let the sales hype and focus on values that are offered
Take advantage of your potential customers.
Anecdotes and the name of falling falls on
If you write this article, or havewritten for her by a professional to do
liberal use of anecdotes and name-dropping. These stories and references given
indexed by search engines and Web users find your content good luck.
One of my favorite stories about the lack of communication, which I used in a
The article with the title was "The Brand Story – A story worth telling," from a great
Book "Information Anxiety" by Richard Saul Wurman, who tells posted
Anecdote of a womanWants a divorce from her husband tells the United States —
Representative Pat Swindall of Georgia. To my surprise, when I check the box
Protocols for the people who read my article, I found many discovered by chance
Congressional Research. This phenomenon was repeated in other articles,
discussed, if the characteristics of audio-speech with examples of popular
Characters like Chris Rock, Dennis Leary, and Sidney Greenstreet, or if
discusses the Web asEnvironment for discussion, as described by Christopher
Locke, Rick Levine, Doc Searls and David Weinberger in their provocative book "L '
Cluetrain Manifesto.
In the previous section, but I refer to nine people, two well-off —
sa, books, and an article from me, everything will be indexed by search
Engines and get found by someone, so that visitors to my website.
First heard of a provision Impression
So now that you havedesigned a website that offers visitors the information
need to quickly and easily, and we have that the first integrated content in ways
keywords cargo article full of stories and reader search engine for dummies
References, we are ready to give the final touch – the absolute necessity of providing the
Marketing message.
What does your marketing message interesting?
As we like to believe that we are rational beings closely decisions
about the logic, arguments and evidence – is simply not the case. We buy things from
People we want, not necessarily by the people is the best solution and we
Purchase products and services we want, not necessarily the things we need.
Malcolm Gladwell, as pointed out in his best-seller "The Tipping Point", the
Doctors who are sued for negligence, the doctors do not necessarily bad, but the
Doctors do not spend enough time talking with their patients. Whatlearn
is that we can not ignore the human factor is the marketing message
convincing, and the best way I know to humanize your website is with the sound of
the human voice.
Professional audio broadcast a message delivered by a signature corresponding
Voice not only gives your message in a convincing, so easy to understand
but also include messages in your prospects mind.
Getting What You Really Want
We all want more trafficon our website, but in the process of getting that traffic,
We must not forget our deeper goal: more customers, more sales, more
Revenue, and we can not achieve this unless they provide significant
memorable message that turns prospects into customers.
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